PPC and SEO strategy are undoubtedly a part
of every digital marketer’s plans to promote a business online. After all, they
are two of the biggest traffic generators in the world of digital marketing.
However, many-a-time, people often get
confused between SEO and PPC services; thus, we have created this article to
help them understand their differences:
·
Definition:
By definition, SEO strategy is the art of
organically ranking higher in the unpaid section of the search engine result
pages (SERP’s); to improve the overall traffic of a webpage or website. SEO
utilizes strategies that will help you generate organic or free-traffic on your
website by implementing strategies such as link building, on-page seo, off-page
seo, technical seo, etc.
On the other hand, PPC strategy revolves
around ranking on the first page of SERP’s (in the paid section) through the
process called bidding. PPC or pay-per-click marketing is similar to purchasing
ad space in a newspaper or a magazine, with the sheer difference being that you
have to pay a certain amount of money to the publisher for each click on the
ad.
However, the one common thing about both of
them is the fact that they require a certain set of skills and experience;
thus, starting and operating an SEO or PPC campaign on your own can be
extremely difficult. But the good news is that there are many specialized ad
agencies like Brisk Digitech, providing effective PPC and SEO services.
·
Time Period
Probably the biggest difference between a
PPC and SEO strategy is the amount of time that varies between the two of them.
On one hand, a PPC strategy requires way less amount of time to show valid search
results (as you are basically bidding your way to the top); however, on the
other, an SEO strategy consumes at least 4 to 6 months to improve keyword rankings.
Thus, PPC helps you to reach the first page
of Google rankings through paid means (quickly), whereas, SEO helps you grow
organically through unpaid channels. Therefore, if you are looking for quick
search results then PPC should form the core of your digital marketing
strategy; but make sure that you consult with a company providing PPC services
before making your final decision.
·
Trust Factor
As we discussed in the earlier point,
making it to the first page of SERPs through organic methods (SEO) is way more
time-consuming than the quick and cash-dependent PPC strategies. However, there
is a down-side towards depending completely on PPC; people find it difficult to
trust your website.
Confused? Let me help you understand.
Imagine that you are browsing through the internet, and you type “Best home
Loans” in the search bar. The first 4 to 5 results will be the ads that are
displayed through PPC, after which, all the other results are the organic ones
(SEO). Now from a consumer point of view, wouldn’t they find it weird if your
name appears in the ad section but not in the organic results? (Nowadays,
people know the difference between paid results and organic ones).
Thus, if you ask us, a perfect digital
marketing strategy would be the one that depends on both; PPC as well as an SEO
strategy.