Franklin Templeton
Global investment management organization offering a range of mutual funds, ETFs, and other investment solutions to individuals and institutions.
About the Project
Franklin Templeton, a globally recognized investment management company, sought to enhance its brand presence and audience engagement through organic social media marketing. Despite its established reputation, the company aimed to connect with a wider audience and improve digital engagement without relying on paid promotions.
The Challenges faced
Franklin Templeton faced limited organic reach and engagement on social media platforms. The key challenge was to increase brand awareness through high-quality videos, posts, and engaging scripts, ensuring that their content resonated with a diverse audience.
Social Media Marketing Strategy Implemented
To address Franklin Templeton’s needs, we developed and executed a dynamic SMM strategy focused on content quality, storytelling, and audience engagement.
1. High-Quality Video & Visual Content Creation:
- Produced educational and informative finance videos covering investment strategies, market trends, and personal finance tips.
- Developed visually appealing graphics, infographics, and carousel posts to simplify complex financial concepts.
- Created engaging short-form videos (Reels, Stories, YouTube Shorts) to attract a younger, digital-savvy audience.
2. Compelling Copy & Captions:
- Crafted well-researched scripts for video content to make financial education more accessible.
- Used a conversational and storytelling approach to simplify investment topics.
- Integrated expert insights and success stories to build credibility and trust.
3. Hashtag Strategy & Community Growth:
- Implemented trending and industry-specific hashtags to boost content visibility.
- Created branded hashtags to establish Franklin Templeton’s unique social media identity.
- Encouraged user-generated content by featuring client testimonials and success stories.
4. Platform-Specific Strategies:
- Utilized Instagram Reels for engaging storytelling.
5. Performance Tracking & Continuous Optimization:
- Monitored key performance metrics, including reach, engagement rate, and follower growth.
- Conducted A/B testing for post formats, captions, and video styles to optimize content performance.
- Adjusted posting schedules based on data insights to maximize organic reach.
The Results we achieved
Within six months, Franklin Templeton experienced significant growth in digital engagement:
- Brand awareness and engagement rate increased by 120%, significantly improving online visibility.
- Higher audience interaction, with more likes, shares, comments, and saves on financial content.
- Improved organic reach, resulting in an increase in follower growth across platforms.
- Enhanced brand trust and credibility, leading to greater investor confidence.
Conclusion
Through a strategic combination of high-quality videos, engaging social media posts, and interactive content, we successfully strengthened Franklin Templeton’s digital presence. This case study highlights the effectiveness of organic social media marketing in the financial sector.
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