Get my Visa Company
Leading non-banking financial company offering a wide range of loans, credit cards, and other financial solutions to individuals and businesses.
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About the Project
We were approached by a visa consultancy company about advertising on Google Ads to drive traffic to their new and improved website, specifically to a page featuring their visa consultancy service for Indians traveling abroad. People interested in obtaining a visa could add the relevant details regarding the type of visa, the country, etc.
Campaign-Specific Google Ads Features
- Bid Adjustments
- Retargeting
- Ad Scheduling
- Affinity Audiences
- Gmail Ads
Should you invest in Google Ads if your website doesn't offer an eCommerce store? A resounding "Yes!" is the answer from our clients at Brisk DigiTech. Most of our paid acquisition clients don't sell anything online and are interested more in gathering qualified leads and creating awareness.
The Major Challenges faced
Visas are searched for all day long for different countries, it turns out. Some people search for visa cards, students search for a student visa and potential customers all use Google to find what they are seeking. The client wanted to be present for potential customers but did not want to waste money on unrelated visa searches.
the solutions provided by Brisk Digitech
We developed parameters for the Google Ads campaign based on consultation with the
client. The Google Ads campaign pointed to the client's visa services, and we measured how many users clicked on the ads and spent time in those areas of the website.
Scheduled throughout the day, bids were adjusted based on the time of day. People
traveling from India to other countries were the target audience for the ads displayed in
India. The use of negative keywords reduced the number of clicks from people who weren't
interested in visa services. Traffic to the client's website increased. Telephone inquiries
about different visa services increased as well.
The Results we achieved
After Brisk DigiTech launched the Ads campaign, traffic to the online visa
consultancy site increased. Additionally, visa-related phone calls increased.
The company has stopped paid campaigns due to covid-19, but still receives phone
inquiries. Thanks to the paid campaigns Brisk DigiTech ran, awareness was created.
Their investment 2 years ago is still yielding rewards.
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