HITOS Liner
Leading certification agency specializing in supply chain and logistics excellence, providing independent assessments and certifications to elevate industry standards and performance.
Increase in Organic Traffic
0
%
Improvement in Website Speed
0
%
Improvement in Conversion Rate
0
%
About the Project
Hitosliner, a leading logistics company, provides supply chain solutions and freight services across various industries. With increasing digital competition, the company sought to enhance its website's SEO performance, fix broken links, and improve website speed to drive more organic traffic and user engagement.
The Challenges faced
Hitosliner faced three key website-related issues:
- SEO Challenges: The website was not ranking well for industry-related keywords, limiting its visibility in search engines.
- Broken Links & Navigation Issues:Multiple broken links resulted in poor user experience and affected SEO rankings.
- Slow Website Speed: The website had long load times, leading to a higher bounce rate and lower conversions.
Website Maintenance Strategies Implemented
To tackle these challenges, we implemented a structured website maintenance plan:
1. SEO Optimization & Content Enhancements:
- Conducted keyword research to optimize existing pages for high-ranking logistics-related search terms.
- Optimized meta titles, descriptions, and header tags for better search visibility.
- Improved internal linking to distribute page authority and enhance user navigation.
- Refreshed website content with industry insights, case studies, and SEO-friendly blogs.
2. Fixing Broken Links & Enhancing Site Structure:
- Conducted a comprehensive audit to identify and replace broken links.
- Created custom 301 redirects for outdated pages to retain SEO value.
- Implemented a clear, intuitive navigation structure to improve user journey.
3. Website Speed Optimization:
- Image compression and optimization to reduce load times.
- Minified CSS, JavaScript, and HTML to improve website performance.
- Integrated browser caching and a Content Delivery Network (CDN) for faster loading.
- Upgraded hosting infrastructure for improved server response times.
4. Technical SEO & Performance Monitoring:
- Implemented structured data markup for enhanced search result visibility.
- Monitored Google Core Web Vitals to ensure improved page experience
- Set up automated security patches and maintenance updates.
The Results we achieved
Within six months of implementing the website maintenance strategy, Hitosliner experienced remarkable improvements:
- Organic traffic increased by 180%, as the site ranked higher for logistics-related keywords.
- Website speed improved by 65%, leading to better engagement and reduced bounce rates.
- Broken link issues completely resolved, enhancing user experience and SEO performance.
- Conversion rate improved by 40%, as visitors navigated the site more efficiently and completed inquiries.
- Improved search engine rankings, with several service pages appearing on Google's first page.
Conclusion
By addressing SEO gaps, fixing broken links, and optimizing website speed, we successfully transformed Hitosliner’s website into a high-performing digital asset. This case study underscores the importance of ongoing website maintenance in driving traffic, engagement, and business growth.
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