SSL Certificate Provider
Leading non-banking financial company offering a wide range of loans, credit cards, and other financial solutions to individuals and businesses.
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About the Project
Brisk DigiTech is managing an AdWords pay-per-click advertising account for over a year for this company (SSL Certificate Provider). Objective was to increase their traffic on the website and create an awareness for the particular brand they were promoting more.
The Major Challenges faced
Competition began advertising on AdWords in increasing volume, and our client’s on-
page ad positions began decreasing. With higher competition for key search
phrases, our client’s account was becoming far more expensive and providing a poor
return on their investment.
Prior to Brisk DigiTech managing the client’s AdWords account, Ad impressions were
low, and the ad optimization score was below 30%.
the solutions provided by Brisk Digitech
We rebuilt the customer's AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
We built Ad Groups within each campaign and created ads targeting audiences within each
group. As a result, Ad engagement began increasing, which lowered the cost-per-click for the client’s Ads.
The more relevant an Ad is to a user’s search, the more likely that user is to click-
through. For example, when a user searches for “SSL Certificate Price,” they will most likely click on an Ad with the title “SSL Certificate Price.” When a user searches for specific SSL Certificate, the “SSL Certificate Price” Ad may not be as appealing because it isn’t exactly what the user is looking for.
We took our client’s “SSL” campaign and expanded it from three Ad groups to six. By making the Ads relate more to specific keywords, the impression & click-through rates
started improving immediately.
The Results we achieved
After Brisk DigiTech launched the Ads campaign, traffic to their different
pages increased. Additionally, the ads impression, click-through rate
increased.
With an increase in the Click-through rate, the website is seeing a good
conversion rate as per the industry.
More Success stories
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