Why has digital marketing strategy become a necessity in 2020?

A well-planned digital marketing strategy is what every company needs right now! After all, the year 2020 has not exactly been a joy-ride for anyone; the Covid-19 pandemic has shaken our average lifestyle to its core. What seemed normal in the past (socializing, traveling without masks) has become nothing more than a distant memory.

At such tumultuous times, when the global market has become way more unpredictable than it ever was in the past; the only way for companies to survive is to adapt to the digital space. However, adopting a digital marketplace can often prove to be difficult because of:

Although, the use of digital marketing has been predominant since the early 2000s; however, it is only in recent years that it has grown beyond leaps & bounds. The reason for such aggressive growth can be attributed to the drastic increase in the use of smartphones and the consumption of the internet.

Lack of experience: A lot of companies had to suddenly switch their operations online because of the Novel Coronavirus outbreak. Further, many of these companies were unprepared for the sudden switch; thus, their lack of experience has caused them to lose out on a lot of business. Thus, we at Brisk Digitech, provide complete 360-degree digital marketing services, to help these businesses to establish their presence online and improve their ROI.
Established competition: In the last decade, most of the global companies as well as the local shops have gone through a digital transformation. This has not only helped them to understand their audience better but also double their revenue over the years. Thus, the competition for new companies entering the digital realm is quite impossible without hiring a digital expert providing top-notch digital marketing services
Lack of knowledge: There are a plethora of things that hinder the growth of new businesses online, but nothing is more detrimental than a lack of knowledge. After all, any business trying to switch online needs to understand the basic principles of digital marketing and website development, or else hire a digital marketing expert in that area. This will help the business grow without any hurdles caused due to lack of knowledge. For a basic idea, you can click this link and read our Digital marketing guide.

However, you can easily overcome all of the above digital marketing challenges by simply opting for PPC and SEO services. The numerous benefits of opting for digital marketing services are:

In-depth consumer analysis: Unarguably, the biggest benefit of turning your company digital is that you can easily gather consumer data from the comfort of your home. There are tons of ways through which digital experts can help you analyze consumer data; through surveys, google analytics, the company’s review page, etc.
Increased profits: Covid-19 might have affected every industry in the market but the biggest impact has to be the logistics & operations part of it. Thus, operating a set-up with a traditional business model resulted in huge losses. However, the online business model is quite different; as you can handle everything from the comfort of your home (a good internet connection and a laptop or smartphone are all you need)! You can easily increase your online sales by investing in digital technologies such as SEO services.
Lower costs: A traditional business set-up requires a lot of operational costs; capital to rent or buy an office space, money to hire employees, etc. However, you can’t say the same about the online business; you can easily start it from the comfort of your couch or garage! The only thing that you need to invest is in a good digital marketing strategy.