Franklin Templeton
Script 1: "The Power of Continuing SIPs During Market Downturns"
Scene 1: A person looks at a declining stock market graph with a thoughtful expression.
VO 1: “Have you ever wondered why it’s important to keep your Systematic Investment Plans, or SIPs, going during market downturns?”
Scene 2: The screen splits into two parts. On one side, the market is on a downturn with the NAV dropping, and on the other, the person is buying more units with the same amount of money.
VO 2: “When the NAV drops, your fixed investment amount allows you to purchase more units, and when the NAV rises, you acquire fewer units.”
VO 3: "By purchasing more units during market downturns, you reduce your average cost per unit over time."
Scene 4: A graphic of the phrase "Rupee Cost Averaging" with a quick animation breaking down the concept.
VO 4: "This strategy is called Rupee Cost Averaging. Let’s break it down."
Scene 5: A simple table showing Month 1 and Month 2. Month 1: Rs 10,000 at NAV Rs 20 = 500 units. Month 2: Rs 10,000 at NAV Rs 16 = 625 units. The average cost per unit calculation appears on the screen.
VO 5: "For example if you invest Rs 10,000 in the first month at an NAV of Rs 20, you’ll get 500 units. In the second month, if the NAV falls to Rs 16, you can buy 625 units with the same Rs 10,000. As a result, your average cost per unit decreases to Rs 17.78."
Scene 6: The concept of Rupee Cost Averaging and Compounding represented visually, with arrows converging to form a growing tree symbolizing wealth.
VO 6: "Rupee Cost Averaging lowers your investment costs, while the power of compounding helps grow your wealth over time."
Scene 7: The person from Scene 1 now looks confident, with a visual of growing investments leading to financial goals being met.
VO 7: "So remember to utilize the combined benefits of Rupee Cost Averaging and compounding with SIPs in Mutual Funds to reach your financial goals."
Scene 8: A final screen with the Mutual Fund logo.
VO 8: "Start your SIPs today and secure your financial future."
Script 2: Asset Allocation Script
Narrator: “You’ve heard the saying, ‘Don’t put all your eggs in the same basket.’ Well, that goes for investments, too! Diversification is the key.”
[Scene 2] The screen transitions to a picture of a thali showing a perfect meal, then transitioning to a different picture of a thali showing different asset classes like stocks, bonds, gold and real estate.
Narrator: Picture this, a delicious thali with different types of food items, a perfectly balanced meal. Similarly, you can think of asset allocation as this thali, a perfectly balanced portfolio. By adding different asset classes, you reduce volatility and risk, just like thali with different food items to make a perfect dish.”
[Scene 3]
The screen shows a fluctuating line graph representing a single asset class.
Narrator:
Single asset class investments can be highly volatile, causing investor anxiety and premature redemptions.
[Scene 4] The screen shows a character nervously checking their investments on a smartphone, with sweat drops and jittery movements. The character’s phone then shows a calming message: “Diversify for peace of mind.”
Narrator: "High volatility can be stressful. By diversifying, you can keep your cool, and stay on track to reach your financial goals."
[Scene 5] The screen transitions for different asset classes: Various bar graphs for equity, gold and debt moving in positive and negative zones and a final bar at the end for portfolio showing positive returns.
Narrator: "Diversification means investing in a mix of asset classes, because no single asset wins the race every year. It's like having a well-rounded team, ready to tackle any challenge."
[Scene 6] The screen shows a split scene: on one side, equity markets tumble with animated stock icons looking worried, while on the other side, gold prices rise with gold coins celebrating. Both scenes are connected by a balancing scale.
Narrator: "For instance, geopolitical events can shake up equity markets but can boost gold prices. Diversifying helps balance these ups and downs, keeping your portfolio steady."
[Scene 7] The screen shows a variety of animated mutual fund icons, like equity funds, debt funds, gold funds and hybrid funds, each wearing different hats to represent various investment strategies.
Narrator: "Mutual Funds make diversification easy. They help you diversify across different funds like equity funds, debt funds, gold funds and hybrid funds. Whether you choose multiple funds for each asset class or a single fund that covers them all, you're on the right track."
[Closing Scene] The screen shows a happy, animated family with a rising graph in the background.
Narrator: Diversify your investments and build a balanced portfolio with Mutual funds today.
Script 3: Understanding Yield Curves in Debt Funds
The yield curve is a graph that shows yields of fixed income securities across different maturity buckets.
It helps investors understand the returns that can be earned by investing in instruments based on their maturity.
A Normal Yield Curve slopes upwards, meaning bonds with higher maturity may provide higher yields.
This typically happens in a stable economy and investors need to be compensated for taking higher risks with longer maturity bonds by providing higher yields.
Visuals:
- Upward-sloping curve from left to right.
- Animation: Yields rise progressively along the curve from short to long maturities.
Flat Yield Curve
A Flat Yield Curve shows similar yields for both short- and long-term bonds, signalling economic uncertainty. This results in investors preferring short-term bonds over long-term bonds, as they offer relatively lower risk for similar yields.
Visuals:
- Horizontal flat line chart labelled Yield (%) on the Y-axis and Maturity (Years) on the X-axis.
- Animation: Bonds (1 year, 10 years, 30 years) appear with equal yields across the X-axis.
Humped Yield Curve
In a Humped Yield Curve scenario, bonds with medium term maturity offer a relatively higher risk return trade off. Investors may prefer medium maturity bonds as they may not be adequately compensated to take longer maturity bond exposures due to uncertainties around the long-term prospects of the economy.
Visuals:
- Bell-shaped curve peaking at 5-10 years and declining after.
- Animation: Curve rises and falls, with emphasis on the peak.
Inverted Yield Curve
When shorter maturity bond yields are higher relatively to longer maturity bonds, the yield curve is said to be inverted. This indicates that markets are uncertain about the long-term growth prospects of the economy and investors are not adequately compensated to take exposure to longer maturity bonds. The inverted yield curve is usually associated with slowing economic growth during which investors may prefer short term maturity bonds.
"Understand Yield Curves | Align Investments | Manage Risks"
Voiceover:
Understanding yield curves can help you navigate debt funds and make informed investment choices.
More Success Stories
Global Jawa Motorcycles
Premier institution offering management, hospitality, and other programs, fostering holistic development and academic excellence.
Ambassador Hotels
Strengthening Ambassador Hotels’ Brand Awareness with Social Media Marketing
HDBFS
HDB Financial Services, a subsidiary of HDFC Bank, offers loans, asset financing, and BPO services, catering to retail and commercial customers.
Global Jawa Motorcycles
Premier institution offering management, hospitality, and other programs, fostering holistic development and academic excellence.
Ambassador Hotels
Strengthening Ambassador Hotels’ Brand Awareness with Social Media Marketing
HDBFS
HDB Financial Services, a subsidiary of HDFC Bank, offers loans, asset financing, and BPO services, catering to retail and commercial customers.